Maskcara

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About Maskcara

Everything we do and everything we create is based on what we believe in. That helping others look beautiful is nice, but helping them believe they are beautiful is life changing. Happiness is contagious. And with enough courage, creativity, and optimism, you actually can have your cake and eat it too.

Maskcara Beauty was founded by Cara Brook, beauty blogger/makeup artist, in 2013 on the idea that makeup should be used to enhance the true beauty in a woman’s face, rather than covering it up. Our premier one of a kind IIID foundation enhances skin tone, camouflages blemishes and dark circles, sculpts features and creates the “perfect lighting” on your face all in one quick application.

You are not one dimensional, and your makeup shouldn’t be either. It should be intuitive and personalized. You are unique and your face is an amazing combination of glowing highlight and chiseled shadow. Putting a wash of one foundation color all over your face is diminishing those amazing angles and creating a “flat face” that just isn’t the natural you. Our IIID Foundation makes it easy to customize a palette tailored to your skin tones.

Eliminating the need for layers upon layers of makeup, our 4 step process makes it a light but full coverage that blends together creating a glowing complexion in just minutes. Our refillable palette system eliminates any colors you don’t need, allows you to refill shade by shade, and organizes your routine all into one space. It also makes it easy to change up your look by swapping out colors at any time.

Palettes come customized with your choice of foundation, blush, illuminator, powders, and/or eyeshadows. Say goodbye to the days of buying whole palettes full of shades you don’t want or need.

About Cara

Hello, Gorgeous. I’m Cara. I live in Southern Utah with my husband and four boys and one girl. (We’re a foster family!) When I’m not being a mom, I’m a makeup artist, beauty blogger and business owner. I created Maskcara to share my love of beauty. I believe that most women are twice as pretty as they give themselves credit for inside and out, I’m on a mission to change that.

For my 5th grade science project I created a clay mask that form fitted to my face. The idea was you can put the makeup on the mask before bed, then in the morning you’d just smash it to your face and voila! makeup finished! I created it because I figured it afforded me my two favorite things makeup & sleeping in.
It didn’t really work:) but I never gave up on the idea to make makeup easier and more fun.

Even at 11 years old I could tell that there was a problem with the beauty industry. Instead of making women feel more beautiful I saw a tendency to make them feel more insecure, by convincing them they needed more and more products and more and more rules to abide by in order to meet the standard.

I wanted my blog and my products to be different. I wanted to help create an environment and makeup that celebrates every type of natural beauty, that shares simple and useful tips, and to create and share about staple products that can be used by every woman time and time again.

I’m a face connoisseur. It’s almost distracting how much beauty I see in women all day long. Every face I work on inspires me because they each have such unique and stunning features. I’m honestly and truly baffled when they tell me about the flaws that bother them. My goal is to help them see the what I see.

Thanks to so many beautiful, kind and intelligent women who frequent these pages I can say that this has become much more than a company or a blog to me. It is a sisterhood where everyone is welcome!

Thank you so much for being here. You are beautiful.